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Project

Smashmallow Dipped
Flavor Extension

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Client

Smashmallow

Market/Location

USA

Agency

Hatch

Creative Direction

Nicole Flores
Eugene Heard

Graphic Design

Maria Elena Wong
Sasha Dusky

Illustration

Maria Wong

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Background

Smashmallow crafts gourmet, decadent, and luxurious marshmallow snacks. They deviate far from the norm, marketing themselves as a playful and imaginative treat.
When they added a new line of chocolate dipped marshmallows to their offerings, they wanted to make it stand out as a new product, but with it's identity undeniably Smashmallow.

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Strategy

The new offering features a luscious chocolate drip, and a romantic evening setting. Within this system, the design immerses the viewer into a dreamy raspberry picking at sunset, echoing both the decadence and indulgence of this heavenly pairing.