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Project

Roam Burgers
(Concept Work)

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Client
Roam Provisions

Market/Location

USA

Agency

Hatch

Creative Direction

Nicole Flores

Graphic Design/ Illustration

Maria Elena Wong

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Background
Roam Burgers is a restaurant that focuses on creating gourmet hamburgers. As their name implies, the brand is committed to using meat that is raised in ethical, humane, free-range environments.

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Strategy

With the pandemic of 2020 and the increasing demand for food delivery, Roam saw an opportunity to rebrand. With the need to make their branding system more cohesive and easily identifiable, we created a new set of packaging materials that would make the brand more prominent, consistent and memorable.