● About

⧁
Let's connect!

malenawch@gmail.com

⧁
Hi there!


I’m a graphic designer and illustrator with a passion for sparking excitement through design—whether it’s through vibrant visuals, clever concepts, or simply making things that spark joy. With over seven years of experience in agency, in-house and freelance work, I focus on crafting unique branding and engaging packaging solutions.

Though I'm originally from Peru, I've traded ceviche and Machu Picchu for sourdough and Yosemite, and made the Bay Area my home. When I'm not designing, you can find me doodling, sculpting, camping, cooking with the hopes of not burning the house down, and finding joy in the little things.

⧁

Experience

    • Conceptualized and executed packaging for a range of inline products, including Fan Fest, Hydro Pop, WOW Polish, Super Setter, BADgal Bounce, as well as limited-edition packaging for Benefit's Holiday 2024 & 2025, Ramadan 2022 & 2025, LNY 2024 & 2025, and the Merch Program 2024.

    • Led the creative process for Holiday 2024, from ideation to print production, across 20+ SKUs. Contributed to $10M in global retail sales, a 27% increase from the previous year. The Gorgeous Grocer Advent Calendar alone sold 156% more units than the previous year.

    • Collaborated cross-functionally with project management, product innovation, marketing, purchasing, and packaging development teams to ensure designs were both visually appealing and practical for logistics and retail display.

    • Developed design systems for promo sets that balanced creativity with Benefit's branding, ensuring each franchise's distinct identity.

    • Oversaw print-ready production and attended press checks to ensure quality.

    • Conceptualized and executed packaging design and illustrations for leading snack and beverage brands, including Noosa, Smashmallow, Reese's, Nestlé, and Holla Spirits.

    • Collaborated with startups such as Joolie's and The Simple Root to create strong, competitive packaging that successfully launched their products.

    • Developed end-to-end packaging design for Catalina Crunch, working closely with the photographer to ensure consistent and compelling styling across all product flavors.

    • Managed multiple projects simultaneously in a fast-paced environment, effectively prioritizing tasks and consistently meeting deadlines to deliver high-quality results.

  • Contributed to the creation of impactful visual communication assets for high-profile clients such as Disney, Chase, and Procter & Gamble.

  • Designed materials for Lahlouh, Kensington Place, and Diamond of California. Created packaging for Wildflower Press and Happy Moose Juice’s CBD tea line.

  • Gained hands-on experience in print production processes, including assembly and packaging engineering. Learned the workflow from design to final print, contributing to efficient production and packaging solutions.