⧁

Project

Catalina Crunch

⧁

Client

Catalina Crunch

Market/Location

USA

Agency

Hatch

Creative Direction

Patrick Smith
Nicole Flores

Graphic Design

Maria Elena Wong

Logo Design

Patrick Smith
Bryan Cleghorn

Food Photography

Noah Forbes

⧁

Background
Catalina Crunch offers a way to enjoy your favorite snacks while meeting your nutritional goals. Though the brand was well-positioned, they had a need for a packaging redesign that would boost its presence and attract a new base of health-conscious consumers.

⧁

Strategy
Their keto-friendly treats not only are they delicious, but they also pack a crunch like no other. To set them apart from the other brands in this highly competitive health-food market, we literally elevated them as the top competitor in their category. By placing their offering on a pedestal, we established them as a hero brand, emphasizing their crunch as a unique selling point, making their logo stand out.