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Project

Epoch
(School Project)

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School

Academy of Art University

Instructor

Thomas McNulty

Graphic Design

Maria Elena Wong
Silvia Abruzzese
Jason DeCruz
Lucy Tsai
Jonathan Biehl

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Background

The assignment was to create branding and packaging for a concept store based in Oslo, Norway. Epoch was born with a mission to inspire and educate future generations to shift towards an environmentally conscious future.

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Strategy

The approach was to create a packaging system that was playful, yet minimal. We wanted to showcase their bold use of raw materials, reverence for the natural world, and the character of true Scandinavian design on the packaging.